Our Story
BEHIND THE MAGIC
The Spark of a Dream
Selene & Amor began with a simple yet meaningful idea: to create something extraordinary that brings a sense of connection and purpose into everyday life. Inspired by a love for artistry and meaningful moments, we envisioned a world where timeless craftsmanship and thoughtful design come together.
The name Selene & Amor reflects this vision. Selene, the ancient Greek goddess of the moon, symbolises mystery, light, and beauty, while Amor, the Latin word for love, represents the connection and passion that bring meaning to our lives. Together, they embody the harmony of love and light that inspires every piece we create.
At its heart, Selene & Amor is about more than just our creations. It’s about turning fleeting moments into lasting memories and celebrating the beauty of individuality and the stories that connect us.
Our Values
At Selene & Amor, our values guide every decision and creation:
- Craftsmanship: Each piece is thoughtfully designed with meticulous attention to detail, showcasing the mastery and artistry behind every creation.
- Love: Love inspires everything we do—from gifts that cherish relationships to tokens of self-love.
- Individuality: We believe in the beauty of unique stories and create pieces that reflect your one-of-a-kind journey.
- Excellence: From design to delivery, we are committed to the highest standards at every step.
- Magic: Our creations go beyond objects; they are experiences that bring a little enchantment into everyday life.
Guided by our mantra, ‘Though a day may pass, the magic moment shall last,’ we are devoted to crafting creations that inspire wonder and celebrate life’s most meaningful connections.
About the Founder
Hi there, I’m the founder of Selene & Amor. While I’m staying behind the scenes for now, I’d like to share a glimpse of my journey—the story behind this dream.
Life hasn’t always felt magical, and I know that reality well. Years ago, I made the bold decision to move across the world to Australia—driven by a love for adventure and the belief that life should be extraordinary. That same spirit later inspired me to leave behind a 9-to-5 job and invest all my savings into Selene & Amor, with the vision of creating something meaningful and enduring.
Selene & Amor is my response to the monotony of the everyday—a space where beauty and magic come alive. My inspiration stems from timeless, authentic experiences: exploring vintage markets brimming with forgotten treasures, watching classic films like Roman Holiday and The Great Gatsby, and travelling to remote places where untouched beauty whispers its own stories. These moments shaped my vision for Selene & Amor—a space where everyone can feel like they’ve discovered something truly special.
I didn’t want to create just another brand chasing trends. My goal is to build something lasting—a global community of like-minded souls who find joy in beauty, connection, and life’s small sparks of magic.
For now, Selene & Amor speaks for me. But every story has its reveal, and perhaps one day, the curtain will lift. Until then, let the magic take centre stage.
What Makes Us Unique
What sets us apart is our dedication to timeless design and impeccable craftsmanship. Inspired by vintage artistry and meaningful connections, each piece tells a story—an echo of the past, crafted for the present, and made to be cherished for years to come. We reject fleeting trends, focusing instead on creating pieces that hold enduring value.
Every creation is thoughtfully released in limited quantities and operates on a made-to-order or pre-order basis, ensuring exclusivity and a sustainable approach. This deliberate process allows us to uphold the highest standards of quality while crafting pieces that feel truly special.
We believe in redefining luxury—not as something out of reach, but as something deeply personal and attainable. Each creation combines exceptional craftsmanship with the finest materials, offering more than a product—it’s an experience that inspires lasting memories.
Above all, Selene & Amor is built on love: love for the craft, love for our customers, and love for the stories that bring us together. When you choose Selene & Amor, you’re not just owning a creation—you’re becoming part of something timeless, magical, and uniquely yours.
Join Our Journey
Step into the world of Selene & Amor and be the first to explore our debut collection, L’Entrée Royale. Let each piece take you on a journey through time, beauty, and wonder. Together, let’s make every moment magical.
Want to know more?
If you’d like to learn more about our production process, materials, and products, please visit our FAQ page. It’s the perfect place to find answers to your questions.